Dangote Peugeot Automobiles Nigeria (DPAN) has begun assembling the Peugeot 3008 GT model at its Kaduna plant, marking a major step in its strategy to regain market share in Nigeria’s automotive industry, The Nation has reported.
The company, which took over the former Peugeot Automobiles Nigeria (PAN), is a joint venture between Dangote Industries, Stellantis Group, and the governments of Kaduna, Plateau, and Kebbi states. The 3008 GT, equipped with a 1.6-litre turbo engine, expands DPAN’s existing lineup, which includes the Peugeot 301 sedan and the 5008, a seven-seater SUV.
DPAN is also preparing to introduce the Peugeot Landtrek 4×2 pickup, which features a 2.4-litre engine and rear-wheel drive, targeting Nigeria’s growing light commercial vehicle market. A four-wheel-drive version of the Landtrek may follow.
DPAN Chief Commercial Officer Umar Isa-Kaita described the car as a “premium trim level of the Peugeot 3008 SUV,” with auto headlights, fog lamps, day running lights, sunroof with sliding function and covering, and 17-inch alloy wheels.
DPAN’s latest move aligns with its broader strategy to revive Peugeot’s presence in Nigeria, where the brand was a market leader from the 1980s to the early 1990s. With local assembly operations in Kaduna, the company aims to leverage its modern facility to produce vehicles tailored to Nigerian consumers.
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