4iG will rebrand all its telephone operations under the ONE brand and will seek further acquisitions in Central and Eastern Europe and the Western Balkans, CEO Peter Fekete told Inforadio on January 6 after the BSE-listed ICT opened the first flagship ONE brand store in Budapest on January 6.

4iG has rapidly expanded since 2018 to become Hungary's 25th largest company, acquiring nearly 25 firms but keeping a focus on telecommunication services, which now generate over 85% of the group's revenue. 

From the start of 2025, 4iG will offer the services of Vodafone Magyarorszag, DIGI, Antenna Hungaria, and Invitech under the ONE brand as part of a rebranding of its commercial telecommunication services. Two years after it bought a majority stake in Vodafone's Hungary unit, the third-largest telco in Hungary with 3 million clients, 4iG will rebrand its commercial telecommunication services under the ONE brand. The company will complete the rebranding of all its 135 stores within a couple of years. 

Fekete emphasised 4iG's commitment to the telecom sector and its long-term operational goals. Beyond Hungary, the company is already active in Montenegro and Albania and is eyeing further expansion in the Western Balkans and Central and Eastern Europe.

"We don't aim to be present everywhere in Europe. Our focus is on the Western Balkans and Central and Eastern Europe", Fekete said, adding that the company seized the opportunity to expand in Albania and Montenegro when opportunities arose.

4iG has prioritised consolidation but sees the chance for new deals, which could be realised in the next one to two years, he added. The company has recently announced the establishment of a new subsidiary, ONE Macedonia Telecommunications in North Macedonia.

4iG is one of the region's leading integrated ICT groups, with a robust presence in IT systems integration and telecommunications in Hungary and neighbouring countries.

Thanks to a streak of acquisitions, 4iG’s revenue has surged from HUF15bn in 2018 to nearly HUF700bn (euro1.7bn). In a geographical breakdown, domestic sales accounted for 87% of the revenue in H1 2024, while sales in Albania generated 10% and sales in Montenegro 3%,

Over the past decade, it has transformed from a small IT firm into a significant ICT player, with operations extending into the Balkans, Israel and Egypt. 

It has enjoyed the strong support of the government, which has sought to create national champions in strategic sectors. The company’s CEO and part-owner Gellert Jaszai earlier headed Opus, the flagship company of Hungarian oligarch Lorinc Meszaros, the childhood friend of the prime minister.

The company is a market leader in Hungary’s fixed-line, internet, cable, and digital terrestrial broadcasting sectors. Over the last few years, 4iG also ventured into the defence industry, setting up a joint subsidiary with Rheinmetall and is now shifting focus to the space industry. The company will start to manufacture of the low Earth orbit satellites in a space technology centre, near Budapest, from 2026.