Polish cosmetics companies such as Ziaja, Bielenda, Bell, Paese and Verona have successfully entered the Chinese market through the international e-commerce platforms AliExpress and Tmall, daily Rzeczpospolita reported on August 13.
According to the head of the foreign trade office of the Polish Agency of Trade and Investment in Shanghai, Andrzej Juchniewicz, it is difficult to enter the closed Chinese market. “The alternative is to enter the online market. This makes it possible to import products legally by paying customs duties but not registering the company or products in China. There is also no need for animal testing, which is important for European brands,” Juchniewicz added.
Thanks to these online platforms, the Polish cosmetics companies have managed to record a huge growth in sales in a very short period of time, added the head of the Polish Union of the Cosmetics Industry Blanka Chmurzynska-Brown.
The Polish sellers also use other platforms such as Amazon and eBay, through which they reach the US and EU markets. According to an eBay report, the top ten Polish sellers who entered the platform in 2018 recorded over €2mn in turnover, twice as much as in 2017. Polish brands such as Le Petit Trou underwear and Undress Code, Big Star clothing, footwear producer Gino Rossi and glass company Krosno are using also Zalando.