Russian second tier food retailer Vkusvill has launched a click and collect service for all its outlets and assortments through a mobile app, the company said on July 23.
Online retail is growing in leaps and bounds in Russia even if traditional retail is in the doldrums on the back of six years of real income wage increase stagnation. As reported by bne intelliNews, at the beginning of 2019 Vkusvill was reportedly meeting potential investors ahead of a possible IPO.
Vkusvill already cooperates with a number of express-delivery services such as iGooods, SaveTime, and Golama, and full integration of a click and collect purchasing option would give it an edge on the fast growing delivery market.
Analysts surveyed by Vedomosti note that large Russian food retailers so far have only tested click and collect solutions. Vkusvill had an advantage as penetration of its mobile app among the clientele is the highest. X5 Group tested click and collect in four Karusel hypermarkets, one Perekrestok, and several Pyaterochka format stores.
12.16% of LLC Vkusvill is owned by Russia’s leading private equity investor Baring Vostok funds. Another 1.76% belongs to the founder of the network, Andrei Krivenko. The remaining 86.08% of the company is held by Project Izbenka LLC and Evolutionary Target JSC that belongs to Evgeny Lisitsyn.