Dangote Peugeot starts assembling Peugeot 3008 GT in Nigeria

By bne IntelliNews February 12, 2025

Dangote Peugeot Automobiles Nigeria (DPAN) has begun assembling the Peugeot 3008 GT model at its Kaduna plant, marking a major step in its strategy to regain market share in Nigeria’s automotive industry, The Nation has reported.

The company, which took over the former Peugeot Automobiles Nigeria (PAN), is a joint venture between Dangote Industries, Stellantis Group, and the governments of Kaduna, Plateau, and Kebbi states. The 3008 GT, equipped with a 1.6-litre turbo engine, expands DPAN’s existing lineup, which includes the Peugeot 301 sedan and the 5008, a seven-seater SUV.

DPAN is also preparing to introduce the Peugeot Landtrek 4×2 pickup, which features a 2.4-litre engine and rear-wheel drive, targeting Nigeria’s growing light commercial vehicle market. A four-wheel-drive version of the Landtrek may follow.

DPAN Chief Commercial Officer Umar Isa-Kaita described the car as a “premium trim level of the Peugeot 3008 SUV,” with auto headlights, fog lamps, day running lights, sunroof with sliding function and covering, and 17-inch alloy wheels.

DPAN’s latest move aligns with its broader strategy to revive Peugeot’s presence in Nigeria, where the brand was a market leader from the 1980s to the early 1990s. With local assembly operations in Kaduna, the company aims to leverage its modern facility to produce vehicles tailored to Nigerian consumers.

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