Croatia startup raises €10mn to boost AI-driven adtech

Croatia startup raises €10mn to boost AI-driven adtech
All Eyes On Screens uses artificial intelligence to enhance TV and video advertising.
By Aidą Kadyrzhanova in Prague October 3, 2024

Croatian adtech startup All Eyes On Screens (AEOS), formerly known as AdScanner, has secured around €10mn in a Series B funding round, the company announced in a press release posted on its LinkedIn page. 

The round was led by Taiwania Capital, with participation from existing investors Lead Ventures, J&T Ventures, and South Central Ventures.

AEOS uses artificial intelligence (AI) to enhance TV and video advertising. The platform leverages audience data from millions of households to help advertisers better target their campaigns and track performance across devices. 

Products including Cockpit, TV BOOST and Apollo offer advertisers smarter audience measurement and more efficient ad performance tracking, utilising anonymised data from telecom companies and OTT (over-the-top) streaming providers.

“We are very happy to welcome Taiwania Capital on board, alongside our existing investors to support us in bringing our benefits to even more advertisers worldwide,” said Marin Curkovic, CEO and co-founder of AEOS, in the company's LinkedIn post.

Currently operating in Croatia, Austria, Bulgaria, Germany and Switzerland, AEOS plans to expand into both Southeastern and Western Europe, now bolstered by this new funding.

The broader Croatian tech scene has been gaining momentum, with the ICT sector contributing about 6% to the country's GDP.

Several successful startup companies have emerged from Croatia, including Infobip, a global cloud communications platform provider. The country's first tech unicorn Infobip offers a suite of messaging, voice, and chat apps that enable businesses to communicate with customers on a global scale. The company has been recognised as one of the fastest-growing tech companies in Europe.

In Skabrnja, a less conventional tech hub, Croatian startup Rearm is changing the programming game with its platform for automatic business application creation. Operating from Zagreb, Rearm plans to introduce its platform for non-programmers in 1Q24.

International venture capital investors have backed other Croatian startups such as Gideon Brothers, a developer of AI and 3D vision-based autonomous mobile robots (AMRs), and maths app PhotoMath, which is being acquired by Google.

Tech

Dismiss